The Picture that inspired the Brand Name

Many times I get asked why the name Red Mud or how did it come to me?One thing I was certain was not to put either Himalaya or Beans in my coffee shop’s name. I had to register a domain and I was looking for inspiration. I started to dig out some pictures from my mobile’s picture gallery to see if anything would come to me and I remember seeing this picture.

It was April-May and we had got some thunder storms and rain the last few days in Kavre. I had been to some VDCs in Sindhupalchok on my Pulsar 220 and back and had stopped over at Keraghari on the Arniko Highway to get slightly off road to check out a small coffee farmer’s property. The ride to the top of the hill was an interesting battle with friction. I took the picture right after I got off and my thought at that point was probably , “J hos yaha samma naladi aaye”.

When I saw this later in Kathmandu the thought process was different and some dots connected immediately and I started to write down on my note pad. Next morning I was discussing the logo design with my brother, who later designed the current RMC Logo.

 

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